Don’t Participate In This “Killer Habit”

distracted-drivingWith a rash of accidents attributed to distracted driving occurring across the state, The Colorado Department of Transportation has launched a “Killer Habit” ad campaign to shine light on the issue. Last year in Colorado nearly 16,000 distracted driving accidents occurred, resulting in 68 fatalities. Research shows that while 98% of drivers say they know distracted driving is dangerous, 75% admit to taking part in the activity. According to CDOT communication manager Sam Cole, there is no safe way to use your cell phone while driving. He continued to say that distracted driving is akin to drinking and driving because both significantly impact the driver’s ability to react to changing road conditions. In conjunction with the add campaign, Colorado law enforcement will be out targeting distracted drivers.

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